Directing Madness: Behind Netto’s TikTok Xmas

This year I got a backstage pass to a very special TikTok production in the basement of Philipp & Keuntje. As director and DoP of this chaotic BTS shoot, I got to hang out with comedy legends and a Gen Z TikTok coach, with every scene turning a little wilder than planned, but all the more fun for it.

The set was a playground for spontaneity and quick moves, letting us capture moments that were as unpredictable as they were entertaining. A perfect reminder that sometimes the best content comes from a little controlled chaos.